· 3d development · 3 min read
Project: 3D Product Tour
A 3D product model with animated annotations and interactive elements, providing an immersive and engaging experience for users.
· 3d development · 3 min read
A 3D product model with animated annotations and interactive elements, providing an immersive and engaging experience for users.
The Real-Time Reaction format allows users to interact with the ad they’re watching, as well as see in real time how other users are reacting to the same content. The emojis are customisable to create a bespoke ad for each client.
A displacement image transition effect using displacement maps, WebGL and shaders to create interesting image transition effects.
A templatised product where the user is prompted to tap and hold the screen to perform an action, For example, tap and hold to continue watching, view more or see the next image in gallery.
This custom implementation builds on the foundation provided by Google Model Viewer, a web component that makes it easy to include and control 3D content. This enhanced version introduces templating capabilities, allowing for rapid deployment of 3D models by simply plugging in new assets into predefined templates. This significantly reduces the time and technical expertise required to launch campaigns featuring 3D content.