· product development · 2 min read
Project: Insperience
The Insperience product sets a new standard for interactive brand storytelling, combining AI-generated artistic QR codes with immersive experiences to captivate audiences across various touchpoints.
Overview
A blend of bespoke brand storytelling and cutting-edge technology. Insperience captivates audiences by delivering the right content, at the right time, in the right place. With the integration of AI-generated artistic QR codes, Insperience provides luxury brands a compelling avenue to engage modern audiences through print, digital, and outdoor advertising.
The Product
Insperience transcends traditional QR codes by harnessing the power of Stable Diffusion AI to create visually stunning QR artworks that seamlessly integrate with brand elements. These QR codes serve as portals to tailored experiences, from product showcases to exclusive content.
Application
Insperience elevates consumer interaction through:
-
AI-Powered Artistic QR Codes: Uniquely designed QR codes that are not only gateways to content but also works of art, enhancing the visual appeal and prompting higher engagement.
-
Immersive Brand Experiences: Leveraging traditional media and AR for personalized brand interactions that allow consumers to delve deeper into the brand universe, experiencing products like never before.
-
Valuable Data Insights: With detailed tracking and analytics, Insperience offers actionable insights from scan metrics such as unique scans, locations, times, and device usage, optimizing future campaigns.
-
Dynamic Content Delivery: Insperience’s QR codes can evolve, redirecting users to new experiences or websites, thus refreshing the campaign and maintaining engagement over time.
Engineering
The development of Insperience was marked by several breakthroughs:
-
Integration of AI and AR: Usiing Stable Diffusion and ControlNet for the creation of QR codes, and 3rd party AR technologies to craft immersive virtual experiences.
-
Customization at Scale: Building a template-driven platform that allows for the high customization of QR codes and experiences, catering to a diverse array of luxury brands.
-
Tracking and Analytics: Implementing robust scanning analytics, capturing critical data points to inform strategic decisions and measure ROI with precision.
-
Omnichannel Deployment: Ensuring Insperience QR codes and content are optimized for deployment across all channels, from mobile and desktop to print and outdoor media.
Experience the next evolution of brand engagement with Insperience, and explore how luxury brands are forging deeper connections with their audience.
